Misbehaving: The Making of Behavioural Economics - Richard H. Thaler

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In Misbehaving, Nobel laureate Richard H. Thaler recounts the development of behavioral economics—a field that challenges the traditional assumption of human rationality in economic theory. Through engaging narratives and personal anecdotes, Thaler illustrates how real people often deviate from rational behavior, leading to insights that have transformed economic policy and business practices.

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